New research from C&J professor is the bee's knees
February 11, 2023 - Savannah Peat
One University of New Mexico Communication & Journalism professor is seeing what all the buzz is about–and if he can change it.
Dave Keating is a purveyor of strategic communication, which entails the development of a certain message or campaign meant to reach a certain goal with the audience and the organization behind it.
“You think about someone's system of beliefs, and what they think is true or untrue about the world they live in,” Keating said. “That might or might not follow a structure that you can identify and figure out how best to persuade them, given the structure and the links among the different beliefs they have in that system.”
While his experience and past have centered on communications surrounding tough topics like tobacco use, Keating is testing a set of communications dedicated towards a smaller topic of conversation: bees.
Read more at UNM Newsroom.
