How social media big data helps us better understand social dynamics
March 10, 2023 - Carly Bowling
If tweets are measured in characters and a picture is worth a thousand words, what do you get when you combine and examine thousands or even millions of social media posts at once? The answer is a lot of data and researchers at The University of New Mexico use it to study social dynamics and human behavior.
Dr. Xi Gong, assistant professor in the Department of Geography & Environmental Studies and founder of the Spatially Integrated Social Science (SISS) Lab at UNM, uses big data from social media to do just that. His lab has studied topics ranging from sports fan behavior to crisis communication.
Read more at UNM Newsroom.
